Suppliers can ACCEPT both “ready” and “non-ready” artwork.
An
artwork file is READY if the supplier can use it without modifications
that incur charges or cause delays.
The
new sm@rt Codes are designed to be published in suppliers’ sales
literature, such as catalogs.
The
purpose of sm@rt Codes is to simplify communication of artwork readiness
criteria (as defined by each supplier).
|
 |
The first character in sm@rt code describes the format (vector vs. raster)
necessary for artwork readiness.
|
Code
|
.
|
Minimum
Resolution**
|
|
1
|
Vector Image |
n/a
|
File contains
only vector elements. |
|
2
|
Raster Image* |
72 dpi
|
File may also
contain vector elements. |
|
3
|
Raster Image* |
150 dpi
|
File may also
contain vector elements. |
|
4
|
Raster Image* |
300 dpi
|
File may also
contain vector elements. |
|
5
|
Raster Image* |
600 dpi
|
File may also
contain vector elements. |
|
* “Raster
Image” means grayscale or color file. Bitmaps (1 bit raster files) must be 1200
dpi.
** Minimum resolution is for raster image at finished imprint size.
|
The second character in
sm@rt code represents the color space necessary for artwork readiness.
|
Code
|
Minimum
Requirements**
|
|
S
|
Spot color
(only)
|
All colors in
file must be specified using either a known library (e.g. Pantone) or the
supplier’s standard colors. Colors printed on product may or may not match
colors assigned in file e.g. black and white art used for color imprint. |
|
X
|
Colorless
Decorating
|
File colors are
used to convey image features only. Decoration does not show file color. Used
for engraving, embossing, etching, etc. |
|
C
|
CMYK Color
(only)
|
File may also
contain vector elements for spot colors. |
|
R
|
RGB Color (only)
|
File may also
contain vector elements for spot colors. |
|
